Social Networking has opened up the doors for companies to communicate faster with it's consumers. In addition, consumers and companies can communicate on a more friendly, casual basis, thus allowing for an easier flow of communication. Facebook, Twitter, and LinkedIn, among others help to bring together individuals and business that would otherwise be lacking in communication. 

I am currently the administrator of marketing and promotion for my firm, which specializes in tax accounting for the entertainment industry. My firm is small and does not have a Marketing department, and therefore my age and ability to quickly learn and aptly use social networking sites made me the prime candidate for handling my company's Facebook and Twitter account. As I have already been involved in using social networking to enhance my business, I can give these examples for this assignment. 

My company specializes in clients that are well-known in the entertainment and sports industries. Therefore, we deal with clients who are high-profile. In dealing with these clients, my company is heavily involved in the flow of entertainment news that interests the general population. However, my company also does tax accounting for individuals and businesses that are located locally as well. In that regard, our high-profile clients appeal to our 'normal' clients and often attracts business. I created a Twitter and Facebook account that are linked to enhance our client base. 

On the Twitter account, I often post pictures of our accountants with certain clients, with their permission, that intrigue our normal clients. In addition, I often link news articles regarding bands or individuals to promote interest. Our clients who follow us on Twitter and Facebook, a number that is growing by the day, and inevitably tell their friends and family. Spreading knowledge of our 'elite clientele' has increased our number of clients by almost 15% since we have logged onto Twitter and Facebook. People simply think that is cool to have the same accountant that their favorite singer or band has. 

In my company's case, I used Social Networking to enhance client knowledge of the industry we engage in. This tactic relies mostly on word of mouth, however it has proved successful thus far.